Curious, Innovative, Personable, Strategic
As a business technology consultant, Mark has been creating solutions to business process problems and delivering intelligence platforms that drive innovation for over 20 years. Combining consumer domain knowledge with the disciplines of computer programming and statistics, Mark has pioneered many frontiers in data driven business solutions. This combination of disciplines gives him a unique ability to collaborate across multiple business functions for true optimization.
Educated in Business at UBC, Mark began his career at a Toronto Marketing agency. With a healthy appetite for fact-based marketing solutions, Mark quickly developed a consulting practice providing data-driven decision support models for consumer companies. Mark also spent four years at AC Nielsen as VP, Marketing Business Intelligence Solutions.
Originally from the West Coast, Mark carries some green roots and has a passion for contributing to sustainability. RideFlag is the perfect combination of a noble cause and the technology to facilitate mass adoption. Never before have so many been equipped to collectively make such a significant positive impact with relatively little effort. This is the passion that drives Mark.
At RideFlag, Mark’s role as CTO is to ensure our development teams are always developing the most optimized code so that our services are as easy and natural to use as possible.