Our mission at RideFlag is to provide exceptional, intuitive technology that serves the diverse needs of all users. We achieve this by being reflexive in our efforts and empathetic in our approach, ensuring real user voices and experiences shape the refinement of our technology.
Diversity, Equity, and Inclusion are more than values; they are the backbone of our company. Grounding our decisions in real experiences is not only key, but foundational to ensuring the app’s global success.
Our users are always a part of our design process
We ensure all user groups can use our app effortlessly
We continually test our app with diverse user groups
Carpoolers just need one smartphone per vehicle to verify occupancy and access HOV benefits.
Our verification technology also works on older devices, making sure every user has the same reliable experience.
Carpoolers can use their smartphone to access HOV/T benefits, eliminating the need for a switchable transponder.
By increasing access to HOV/T benefits, drivers will be incentivized to carpool.
Switchable transponders rely on the honor system, which makes it easy to misdeclare occupancy and evade tolls.
When misdeclarations happens, honest drivers end up paying more. With our smartphone app, only verified carpools receive HOV benefits, while SOVs pay the full toll.
The RideFlag team is comprised of talent across genders. We believe that diversity strengthens us, and we aim to increase the representation of women in leadership roles. We are proud to align ourselves with organizations such as IBTTA, that share our commitment to equality and empowerment. Several members at RideFlag actively participate in the Women in Tolling committee, a committee aimed at fostering global connections among women in the tolling industry, advocating for diversity in leadership, and promoting professional development.
RideFlag’s team of dynamic and young professionals bring fresh perspectives and innovative ideas to the workplace. The collaborative and inclusive spirit within the team ensures a diverse range of ideas that help drive our mission forward. RideFlag’s young professionals are actively involved in the Young Professional Council (YPC), which strives to bridge the generational gap among IBTTA members and cultivate an environment that encourages the exchange of intergenerational knowledge and expertise.
RideFlag believes that a workplace characterized by diversity and inclusivity not only enriches its culture, but also plays an important role in driving positive change. The Outreach, Opportunity, & Engagement Committee provides RideFlag team members the opportunity to engage in ongoing conversations, actions, and initiatives aimed at propelling the tolling industry toward a more diverse, equitable, and inclusive future.